Oh the Places You'll Go Getting Paid with WordPress

slides.com/mattcromwell/wcsac18

@learnwithmattc

Why are we Here?

Congratulations!
Today is your day.
You're off to Great Places!
You're off and away!

Why are we Here?

You have brains in your head.
You have feet in your shoes.
You can steer yourself
any direction you choose.
You're on your own. And you know what you know.
And YOU are the guy who'll decide where to go.

 

Why are we Here?

You'll look up and down [plugins].

Look 'em over with care.
About some you will say,

"I don't choose to go there."
With your head full of brains

and your shoes full of feet,
you're too smart to go down

any not-so-good street.

 

Why are we Here?

And you may not find any
you'll want to go down.
In that case, of course,
you'll [have to hire a developer...]

 

Types of Websites

  • Membership
  • Products
  • Services
  • Donations

Requirements

  • Bank
  • Payment Gateway (link)
  • SSL Certificate
    ( link1 | link2 )
  • Payment Form

Membership
Sites

  • Gated Content
  • Email Subscribers
  • Special Offers or Giveaways
  • Forums

Considerations

  • Content Machine
  • Learn to Love User Roles and Capabilities
  • Continually generating new Content/Offers

Plugins for Members Sites

Restrict Content Pro (link)

  • Well developed
  • Well supported
  • All the major Gateways and then some (link)
  • Growing marketplace of Official and 3rd party Extensions
  • Good Docs (link)

Paid Memberships Pro (link)

  • One of the oldest and best maintained in the business
  • Well-supported and developed
  • All the major gateways
  • Has a dedicated theme available (link)

Product Sales

  • Physical Products
  • Digital Products
  • Drop-shipping

Considerations

  • Storage 
  • Shipping and handling costs
  • Maintenance of Digital Products
  • Marketing or How will you drive traffic

Plugins for Product Sites

WooCommerce (link)

  • Massive amount of Extensions
  • Massive Community and Group
  • Tons of Themes

Easy Digital Downloads (link)

  • Great Devteam
  • Tons of Extensions
  • Flexible and Extensible

NEW KID ON THE BLOCK: Ninja Shop (link)

  • Great development team behind it
  • Might be easier point of entry than WooCommerce

Sell Services

  • Skills (web development, contractor, lactation consultant, etc)
  • Education
  • Coaching

Considerations

  • Setting Expectations
  • Selling in advanced versus invoicing later
  • Booking appointments or setting deadlines
  • One-time versus recurring Customers

Donations

  • Cause (NGOs, Volunteer Orgs, etc)
  • Kick Start a new Product idea
  • Ad-free Content or Open Source Software

 

Considerations

  • Defining Your Cause
  • Reporting your Earnings/Spending
  • Recurring Donors

Plugins for Donation Sites

Give (link)

  • All the major Gateways
  • Well Established in the industry
  • Great Docs and Support

Charitable (link)

  • Emphasis on volunteer donation pages
  • Strong reputation for support and features

Next Level

  • Paid Forums around a Common Cause (Memberships and Donations)

  • Sell Products that Compliment your Services (Plugins for your Web Services, Hair products for Freelance Stylists)

  • Affiliate Links to Complimentary Products (Web hosting Aff links on your WordPress Product Store)

Matt Cromwell

slides.com/mattcromwell/wcsac18

@learnwithmattc